006ANURAKID SIGNATURE ZIP HOODIEFollowing a complete rebranding of the Anurakid brand, the “Signature Zip Hoodie” was imagined to fully embody the new artistic direction. This hoodie reflects the brand's identity through logos subtly integrated into the design, distinctive yokes and an original fit, making it a unique piece.
The communication around this hoodie highlights the brand's contrasting universe, a balance between gentleness and brutality, innocence and transgression. The result is an atmosphere that's both nostalgic and introspective.
The communication around this hoodie highlights the brand's contrasting universe, a balance between gentleness and brutality, innocence and transgression. The result is an atmosphere that's both nostalgic and introspective.
Editorial shoot :
Social network content :
Directed by Leo Louvel
Starring Lily & Joseph
DOP : Benoit Chaieb
Gaffer : Vincent Boffy
MUA : Valentine Alonzi
Edited by Louis Paparel & Leo Louvel
VFX artist : Benoit Lucido
Sound Design : Clement Lemaire
Composer : Nour Sid Ahmed
Voice over : Quentin Olwell
Starring Lily & Joseph
DOP : Benoit Chaieb
Gaffer : Vincent Boffy
MUA : Valentine Alonzi
Edited by Louis Paparel & Leo Louvel
VFX artist : Benoit Lucido
Sound Design : Clement Lemaire
Composer : Nour Sid Ahmed
Voice over : Quentin Olwell